Creating Abundance Collaborative Identity

CREATING ABUNDANCE COLLABORATIVE IDENTITY

Creating Abundance Collaborative helps organizations build pathways into creative industries for young people — connecting youth development practitioners with the resources, knowledge, and networks they need to create meaningful internships and education programs. As they evolved from a music-focused fund into a broader creative initiative, they needed a brand that could do double duty: inspire young creatives while earning trust from funders and community leaders.

I designed an identity system rooted in possibility; one that feels young and playful without sacrificing credibility. The logo centers community and collaboration, the color palette brings energy and optimism and the typography strikes a balance between approachable and professional. Custom icons capture the spirit of collaboration, creativity, and transformation, and a clean, welcoming website ties it all together — making it easy for stakeholders at every level to see themselves in the work.

CONTACT
elisamariewong@gmail.com