THE CONSCIOUS CITIZENS BRANDING

The Conscious Citizens is a social-change initiative sharing education, resources, and guides that help people live a more conscious lifestyle. Their mission is to demystify and open up the world of politics and community-building to everyone in an hopeful and inclusive way.

With internet gems often scattered and hard to find and politics often challenging to understand if you don’t have the historical context, The Conscious Citizens’s goal is to help people understand and connect more with the world around them.

The initiative needed a brand that felt accessible and friendly while also feeling like an authority on political issues. I led the branding from beginning to end, including establishing the core strategy and developing the visual identity, art direction, illustrations, social media templates, website, newsletter, video graphics, and merchandise. I also supervised a junior design intern in producing weekly social media assets and graphics for YouTube videos and provide ongoing design support across digital (web, social media) and print.

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