WIN-WIN WITH LIV BOEREE PODCAST IDENTITY

Liv Boeree is a poker champion, risk expert, and ambassador for Longview Philanthropy, a nonprofit advising philanthropists on global catastrophic risk mitigation. She had a vision: launch an episodic show exploring how technology can be used for net good in society, bringing together philosophers, technologists, gamers, scientists, and athletes to transform zero-sum conflicts into win-win scenarios. She brought me on to develop a striking visual identity and podcast artwork that matched the show's hopeful, futuristic energy as she sparks conversations with various thought leaders.

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Venn Diagram

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Game Plan

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Conversation Spark

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Third Eye

BEHIND THE LOGO

I began with the dual ideas of finding common ground (win-wins) and the inspiration that can come from stimulating conversations. From there, I explored different visual representations of these two concepts in their most basic forms - the classic venn diagram, the elementary shapes of football strategy, the spark of a good dialogue, and the enlightened “third eye." Pulling inspiration from each of these, I developed the final logomark.

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