LA TIMES PLANTS IDENTITY

LA Times Plants is the go-to resource for Los Angeles plant lovers — a dedicated hub for gardening tips, plant care wisdom, and everything green. As the division expanded its online store and audience, they needed a visual identity that could keep pace with their growth and reflect the joy and energy of the plant community they serve.

Art Director Martina Ibáñez came to me with a clear vision: draw from the vibrant, funky energy of 1960s psychedelic art to create a brand that felt both nature-inspired and polished. I developed a logo system, color palette, social media backgrounds, and a set of brand illustrations that gave LA Times Plants a distinctive look they could grow with — from Instagram posts to merch. The result? A refresh that's garnered hundreds of thousands of views and new a merch line that brings the brand into people's homes.

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