YSABEL JURADO FOR LA CITY COUNCIL DISTRICT 14 CAMPAIGN MERCH

For the last century, political campaigns have relied on the traditional red, white, and blue. 2024’s LA City Council election presented a different opportunity. Positioned against an establishment incumbent, Ysabel wanted to leverage her personal identity to drive her visual language. Her vision for the future of Los Angeles called on District 14 to reimagine what it meant to be a rooted community member.

Pulling from the district’s Mexican roots, vibrant native landscapes and city skyline colors, I created cut-out iconography, refreshing color palette, postcard, and shirt illustrations that set Ysabel apart from other candidates and resonated with her community. Ysabel went on to win her election

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